Friday, June 14, 2024
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Plant-Based Progress: The 4 Codes to Market Penetration

The significant role of the four codes consisting of Taste, Price, Availability, and Permissibility, serve as the foundational pillars of the plant-based industry. These...

The Rise of Specialty Teas in India

Most  Indians (78% of the Indians) are tea drinkers, as...

The Rise of Palm Oil-Free Products in Salty Snacks Market

As Indian consumers become increasingly health-conscious, the salty snacks...

Consumers struggle to discern healthful beverages

Many consumers find it difficult to know which drinks...

Coffee Consumption Rising Among 56% of Indians

Coffee consumption is gaining a foothold among 56% of...

Fresh Produce Challenges and Solutions in Indian Retail

Fresh produce encompasses fruits and vegetables, which are essential...

Merchandising Strategy and Category Management Solutions in Beverage Segment

The retail landscape in India, both offline and online,...

Successful Brand-Retailer Partnerships in Beverages

The beverage category is highly elastic in nature and...

Energy Drinks Market Dynamics and the Role of PET...

Pepsi Sting’s rise to prominence in the energy drinks...

Beverage Innovations That Turned Heads

Shubhra Misra, Business Head - FMCG, Otipy, talks about developments, initiatives, and innovations...

Booming Mushroom Market in India: Projected to Reach ∼US$...

In recent years, the mushroom market in India has...

How the Spice Market is Blending Tradition with Innovation

India’s spice market is undergoing a remarkable transformation, bridging...

The Freezer Aisle Secret: Why Frozen Vegetables Might Be...

We often buy vegetables from local vendors, but how...