KFC’s new launch transforms Shawarma to ShaWOWrma in KFC India’s new campaign film, by introducing the all-new Crispy ShaWOWrma wrap. The film captures these dynamics perfectly and presents the WOW twist via the much-loved on-screen duo Priyamani and Ashlesha Thakur.
As the two finish up a shopping spree, Ashlesha casually suggests a quick KFC stop – only to be met with a skeptical “KFC? Abhi?” from mom Priyamani. What follows is a series of “haan” & “naa”, dramatic reactions and a very firm refusal, which even catches Colonel Sander’s attention. But Priyamani’s resistance doesn’t last long. One bite of the all-new Crispy ShaWOWrma wrap is all it takes to flip mumma’s “naa” into a very enthusiastic “haan.”
A KFC India spokesperson said, “When it comes to KFC, there’s often a playful moment of indecision, especially among fence sitters who are quick to ask “KFC? Abhi?” It’s rarely about whether to indulge, but more about debating the right moment to indulge. With the all-new Crispy ShaWOWrma Wrap, we wanted to lean into that very real behaviour and celebrate the idea that there isn’t really a wrong time for finger-licking good food. Our new film captures this dynamic perfectly – showing how quickly the initial “naa” turns into a “haan” with the first bite. The KFC Crispy ShaWOWrma Wrap is our twist on the familiar favourite and we’re confident that our consumers will strongly echo the WOW when they take that first bite.”
Mayuresh Dubhashi, Chief Creative Officer, FCB Neo, said, “This campaign captures a very real, very Indian hesitation of KFC fence sitters and flips it with surprise and delight. By introducing the KFC Crispy ShaWOWrma Wrap, we’re bringing together the unmistakable crunch of our chicken with flavours people already love, in a format that feels both familiar and exciting. With the quirky nature of the film along with the new offering, we believe, every “Naa” will invariably turn into a “Haan”.
The all-new menu item is KFC’s twist on the familiar favourite. The KFC Crispy ShaWOWrma Wrap comes with a deliciously toasted tortilla wrap, loaded with KFC’s iconic crispy Peri-Peri chicken strips, creamy shawarma mayo, fresh lettuce & tangy pickled Mediterranean veggies.
