Keya Foods has announced the appointment of Adesh Kumar, widely known as the “Masala Man of India,” as Business Director – Market Development and Innovation. With a distinguished career spanning decades, Kumar brings deep expertise in staples, category creation, and offline retail—most notably from his leadership role at Reliance Retail.
Kumar’s appointment comes at a pivotal moment as Keya Foods accelerates its expansion into the Rs. 20,000 crore daily essentials and spices market. His strategic insight and experience in building high-growth categories are expected to play a critical role in the brand’s next phase of growth.
Keya Foods has recently reasserted its market presence with high-visibility campaigns during the IPL and across outdoor platforms, positioning itself as the preferred brand for quality-conscious consumers. The company is now focused on deepening its presence in general trade (GT) and modern trade (MT) through enhanced distribution and innovation.
The leadership expressed confidence that Kumar’s addition signals continued momentum and underscores Keya’s commitment to category leadership. Over the coming weeks, he will collaborate closely with the leadership team and connect with regional sales and distribution teams nationwide.
