Wednesday, December 3, 2025

Is Protein Just a Trend — or the Future of Everyday Eating?

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Srideep Kesavan
Srideep Kesavan
Chief Executive Officer, Heritage Foods Ltd.

Every decade brings its own food obsession. We’ve lived through the low-fat wave, the sugar-free era, the plant-based moment — and now, it’s protein’s turn in the spotlight. But the real question is: Is the protein trend here to stay? Can it transcend all food occasions and become a natural part of how India eats…

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