Tuesday, July 8, 2025

HRX Forays into Nutrition with Launch of Plant-Based Oat Milk Protein Shakes

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Fitness and lifestyle brand HRX has officially entered the nutrition category with the launch of its first-ever plant-based product line, Oat Milk Protein Shakes. The product is now available across major platforms including Swiggy and Zomato through Curefoods partner cloud kitchens, as well as on Amazon, Swiggy Instamart, and HRX’s own online and offline retail channels nationwide.

Positioned as a clean-label, dairy-free post-workout beverage, the HRX Oat Milk Protein Shake delivers a robust 25 grams of plant-based protein per 200ml serving. The shake contains no dairy, lactose, or processed sugar, making it an ideal choice for health-conscious consumers and fitness enthusiasts seeking sustainable, high-performance nutrition.

Each 100ml serving offers 12.52g of protein (25.04% RDA), 120mg calcium (12% RDA), and 114.54 kcal of energy, with sodium levels at 415mg (20.75% RDA). The formulation caters to those looking for both recovery and daily nourishment without compromising on taste or ingredient integrity.

In a move to reduce plastic use and enhance nutrient preservation, the product is being launched in glass packaging, reinforcing HRX’s emphasis on sustainability and premium health solutions.

Commenting on the launch, Ankit Nagori of Curefoods said: “The HRX Protein Shake reflects our commitment to creating convenient, clean-label nutrition that fits today’s active lifestyles. With 25g of plant-based protein and no processed sugar, it offers a practical and wholesome option for those looking to refuel on the go.”

Looking ahead, HRX plans to expand the range with new flavors including Vanilla (25g protein), Cold Coffee (18g protein), and a lighter Chocolate variant (18g protein). All future variants will continue to use oat milk, natural sweeteners, and plant-based protein sources.

The launch underscores HRX’s growing focus on holistic fitness, combining apparel, accessories, and now functional nutrition to meet the needs of India’s increasingly wellness-aware consumers.

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