How Festive Gifting Powers India’s Food Economy

Every year, India’s festive calendar unfurls like a carnival of color, emotion, and commerce. Beginning with Rakhi and Janmashtami in August, stretching through Ganesh Chaturthi, Navratri, and Dussehra, reaching its crescendo with Diwali, and culminating in Christmas and New Year, these months are unlike any other for the retail and food economy. In homes, the…