As the summer temperature is getting higher, Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) brand’s also have some difficulties in their pricing strategy from their own retail and e-commerce platforms. Companies use flexible pricing strategies to counter seasonal spikes in demand for products like beverages, Fashion, air conditioners, and summer clothing, so…
How AI-Driven Dynamic Pricing Is Revolutionising Retail and E-Commerce Strategies for FMCG & CPG Brands Amid Rising Demand This Summer
