How AI-Driven Dynamic Pricing Is Revolutionising Retail and E-Commerce Strategies for FMCG & CPG Brands Amid Rising Demand This Summer

As the summer temperature is getting higher, Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) brand’s also have some difficulties in their pricing strategy from their own retail and e-commerce platforms. Companies use flexible pricing strategies to counter seasonal spikes in demand for products like beverages, Fashion, air conditioners, and summer clothing, so…