Friday, June 14, 2024

Fresh From Farm raises US$ 2 million in Pre Series A Round

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Fresh From Farm, a platform bridging fresh fruit demand for both B2B and B2C markets, has secured a significant milestone by raising USD 2 million in a Pre-Series A funding round. Inflection Point Ventures led this investment, with notable participation from seasoned investor Ashish Kacholia, known for his success in public markets.

The newly acquired capital will be strategically allocated towards expanding the team, enhancing technological infrastructure, and diversifying product offerings. These initiatives are pivotal in driving the company’s growth trajectory and solidifying its position in the market.

Fresh From Farm distinguishes itself as an online platform dedicated to sourcing and delivering fresh produce. With an unwavering commitment to quality and convenience, the company employs a proprietary tech interface to forecast and establish a demand-supply equilibrium, thereby minimizing wastage of perishable goods.Operating a facility spanning 20,000 square feet in New Delhi, Fresh From Farm leverages cutting-edge technology to uphold stringent quality standards and meet market demands effectively. This robust infrastructure underscores the company’s position as a prominent industry player in the fresh produce sector, poised for sustained growth and success.

A key aspect of Fresh From Farm’s business model involves empowering fruit vendors through mini-franchises. The platform takes charge of sourcing, grading, and handling fruits, allowing vendors to focus solely on sales activities. In terms of growth targets, Fresh From Farm aims to achieve an annual recurring revenue of Rs. 100 crores by the end of the year. Bolstered by a robust revenue stream of Rs. 40 crores and supported by a dedicated team of 50 professionals, the company ensures seamless operations and unwavering customer satisfaction. Moreover, Fresh From Farm’s  performance has yielded remarkable 400+ returns for its early investors, further solidifying its position in the fresh produce sector.

Rohit Nagdewani, Founder, Fresh From Farm, says, “Our vision of becoming India’s largest Fresh Fruits company aligns with our efforts to expand aggressively in New Delhi/ NCR. While currently delivering at over 300+ locations every day, our key focus is wastage reduction and efficient demand consolidation. This has allowed our retailer partners to earn an average of 29% which is more than working through traditional channels. On the growth front, we are aiming to touch Rs 100 crore ARR by the end of this calendar year.”

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