Ferrero India has strengthened its commercial leadership team with the elevation of Shashank Gaur as Head of Organised Trade, placing an experienced consumer goods executive at the helm of its Modern Trade and E-commerce business in India.
With close to two decades of experience spanning sales, trade marketing, key accounts and commercial strategy across leading FMCG organisations, Gaur brings a strong understanding of both traditional and organised retail channels. His elevation comes at a time when modern retail and digital commerce are becoming increasingly important touchpoints for consumer brands looking to deepen reach, improve visibility and accelerate category growth.
Gaur has been associated with Ferrero since 2022 and has held key responsibilities within the organisation, including Area Lead – Modern Trade & Traditional Trade APAC and Head of Trade Marketing, Ferrero India. During his tenure, he has worked across trade channels and markets, contributing to the company’s commercial and go-to-market priorities.
Before joining Ferrero, Gaur built his career across several prominent consumer goods companies, holding senior commercial and sales leadership positions at Zydus Wellness, The Kraft Heinz Company, Cargill and Reckitt Benckiser. His experience across categories and distribution formats has equipped him with expertise in customer development, trade strategy, channel management and business growth.
The appointment also reflects the growing strategic importance of organised trade for consumer brands in India, as shoppers increasingly move between physical retail, marketplaces and digital-first commerce platforms. His mandate will encompass customer strategy, joint business planning and execution across key modern retail and digital commerce channels, bringing together Ferrero’s brand ambitions with evolving shopper behaviour and retailer priorities.
For Gaur, the elevation marks the next chapter of a journey that has spanned markets, channels and some of the world’s best-known consumer businesses. Now, with Ferrero India’s organised trade mandate under his leadership, the focus shifts from building presence to building momentum – strengthening partnerships, unlocking category opportunities and ensuring the company’s brands stay closely aligned with where and how India shops.
