FACT FILE
| Name | Manoj Satia |
| Age | 59 |
| Company Name | Manoj Multifoods Pvt Ltd |
| City/Region of Operation | Western India |
| Years in the Distribution Business | 24 |
| Key Product Categories You Handle | Basmati Rice, Spices, Snacks, Staples, Noodles, Peanut Butter, Tea, Baking Paper, Uniwrap |
| Brands You Work with | Daawat Rice, Goldiee Masale, Rentio Tur Dal |
| Coverage Reach | Mumbai, Rest of Maharashtra (140+ redistribution stockist, 49000+ retailer) |
| Types of Retailers You Supply to | Modern Trade, E-commerce, Q-commerce, MMT, Kirana Stores, HoReCa, Gourmet stores |
| No. of Team Members/Employees | 50+ |
| Average Daily or Weekly Dispatch Volume | Daily 3000+ boxes, 400+ SKUs, 15+ Delivery vehicles |
| Modes of Operation | Online & offline |
| Technology Usage in Operations, if any | Cloud Server, ERP software, SFA, WMS & TMS, WhatsApp |
| Typical Order Turnaround Time | Daily |
| Most Active Sales Channels | Organized Retail |
| Future Plans or Expansion Goals | Helping more brands to reach 1lakh outlets through entering new regions |
With over 24 years of experience, Manoj Multifoods Pvt Ltd has established itself as a trusted name in food distribution, driven by the vision of connecting quality products with the right markets. Founded by Manoj Satia, the company began as a modest network with a focus on strong supplier and customer relationships. Today, it spans multiple categories and channels—covering general trade, modern trade, and food service—thanks to its consistent service standards and adaptability to evolving consumer needs.
The backbone of Manoj Multifoods’ growth has been its commitment to trust, technology, and teamwork. By delivering on time, maintaining quality across brands, and leveraging technology to support both suppliers and customers, the company has nurtured enduring relationships across the ecosystem.
Over the past decade, Manoj Satia has witnessed the digital transformation of distribution. Customers now demand speed, convenience, and variety, supported by real-time information. Meeting these expectations has required agile supply chains and a shift towards healthier and niche categories, a space where Manoj Multifoods has positioned itself strongly.
When evaluating new brands, the company looks at a strategic mix of demand, margins, consistent quality, marketing support, and reliable supply—ensuring only long-term, sustainable fits are added to its network. Strong retailer relationships are sustained through prompt service, competitive credit terms, proactive problem-solving, and personal interaction, which have built long-term loyalty.
One of the persistent challenges for distributors is balancing rising costs with the demand for competitive pricing and fast delivery. Manoj Multifoods addresses this by optimizing supply chains, improving inventory efficiency through technology, and strengthening supplier partnerships.
Satia emphasizes that distributors play a role far beyond logistics. “Distributors are more than just a link in the chain—we’re market builders. We invest in relationships, local market knowledge, logistics, and after-sales support to ensure products reach the right shelves, at the right time, in the right condition. Our success is directly tied to that of the brands we represent.”
