CoffeeTotaler Projects 30% Growth Fueled by Tier II& III Decaf Demand

As home brewing rises, cafes expand, and premium coffee formats enter mainstream retail, one critical gap has remained untouched: the absence of clean, chemical-free decaf for India’s growing health-conscious consumer base. CoffeeTotaler, founded by Vikas Aggrawal, emerged as a brand rewriting the rules of category creation. It steps into this whitespace with a proposition that…