Wednesday, June 19, 2024

Chinese Wok launches #LoveInEveryBite campaign for Valentine’s Month

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Chinese Wok, a Chinese cuisine chain owned by Lenexis Foodworks Pvt. Ltd has unveiled its new campaign, #LoveInEveryBite, celebrating Valentine’s month.

The Chinese restaurant chain introduces the campaign which coincides with the launch of its new offerings. The campaign aims to inspire the younger generation to express their affection and go the extra mile to make their loved ones feel special.

Chinese Wok has collaborated with various content creators across the country to amplify the campaign. From heartwarming stories to delectable food experiences, the brand has promoted this campaign on social media highlighting the deep-seated association of food with love.

The brand has launched a special menu priced at just Rs 149 for February 14th. Chinese Wok has also partnered with the cricket umpire Nitin Menon and launched a series of digital films under the campaign ‘Yummpire’. In one of the advertisements, Nitin is seen trading his strict umpiring ways for a love with Chinese Wok’s food. The ad shows his journey from a no-nonsense, stoic-faced cricketer to a noodle-loving foodie. Another film shows a scenario where Nitin misreads his date’s hand heart signal! Instead of swooning gestures, he offers a steaming bowl of noodles, proving his love through delicious food.

Talking about the campaign Aayush Agrawal, Founder and Director, of Chinese Wok, said,  “Love is not confined to couples in relationships or marriage; it transcends all boundaries and encompasses every bond of love whether it’s with family, friends, someone special, or even self-love. At Chinese Wok, we believe that every individual deserves to feel cherished and valued, and our #LoveInEveryBite campaign embodies this ethos by celebrating the universal language of love through our delectable and fit-for-every-occasion cuisine.”

The campaign has garnered over 45 crore impressions and 6 crore engagements since it was launched during the ICC Men’s Cricket World Cup 2023.

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