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Inside Kinder Joy’s Playbook for Tapping India’s “Kidult” Economy

India’s “kidult” economy has turned into a high-value consumption force, reshaping how brands think about fandom, collectibles, and nostalgia. What started as a niche...

Barista Coffee launches festive café menu with Hazelnuts

Hazelnuts for India, an initiative dedicated to promoting premium-quality...

Clarity, Colour, Credibility: The New Blueprint for High-Impact Packaging

The food shelf has become a high-stakes arena, where...

Bisleri drops #DrinkItUp 2.0 Campaign with Deepika Padukone

Bisleri International is making waves with the launch of...

McCafé BYOB returns: Step In and Be Your Own Barista

McCafé announced the return of its much-loved BYOB – Be...

Kinder Joy unveils limited-edition DC-inspired Funko POP! collection in...

Kinder Joy, the confectionery brand from the house of...

Akshay Kumar and Dabur Chyawanprash Champion the spirit of...

Dabur announced the launch of its new, high-impact campaign...

Chinese Wok joins Amazon MX Player’s ‘I-POPSTAR’ as Official...

Chinese Wok has announced its debut partnership in the...

Star Localmart launches its festive campaign — ‘Khushiyon Ka...

As India gears up for the festive season, Star...

California Pistachios flexes its strength with new India advertising...

Wonderful Pistachios has launched its second advertising campaign called...

McDonald’s India launches ‘You Said It. We Made It.’...

McDonald's India (West & South) has unveiled its bold,...

Tata Coffee Gold unveils a 3D aroma-anamorphic multi-sensory experience...

This International Coffee Day, Tata Coffee Gold invites consumers...

JK Foods’ Fun Flips enters UAE market in partnership...

JK Foods’ snack brand Fun Flips has forayed into...
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