US-based soft serve pioneer Carvel has strengthened its India expansion with the launch of a new store at DLF Promenade, marking its third outlet in Delhi-NCR. The opening reflects the brand’s growing momentum in the region as it works toward an ambitious plan to establish 100 stores across India in the coming years.
The 200-sq-ft store joins Carvel’s existing locations at Connaught Place and Elan Miracle Mall, strengthening the brand’s presence in one of India’s most competitive dessert markets.
Founded in 1934 by Tom Carvel, the brand is widely known as the inventor of soft serve ice cream and carries more than 90 years of heritage rooted in celebration, nostalgia, and indulgent dessert experiences. Globally recognised for its rich and creamy soft serve, Carvel has built a loyal following around products that combine classic comfort with modern twists.
With the new outlet, Carvel continues introducing Indian consumers to several of its global favourites such as Flying Saucers, Shakes, Carvelanches, and Dashers. The brand has also created India-specific menu innovations including the Banoffee Pie Dasher, Indian Filter Coffee Dasher, Caramel Bliss Carvelanche, Paris Sandwich, Matcha Dip Soft Serve, and Strawberry Cheesecake Sundae, blending international dessert culture with familiar local flavours.
Designed as a vibrant grab-and-go format, the DLF Promenade outlet targets shoppers, families, and young consumers looking for quick indulgent dessert experiences in a high-footfall retail environment.
Carvel entered India in August 2025 through a partnership with Unify Foodworks, a modern Indian food and beverage franchising company focused on introducing global brands to the country through locally adapted menus and strong operational systems.
Steven Yang, Senior Vice President, APAC at GoTo Foods, said, “Seeing the response to Carvel-’From the Inventors of Soft Serve’ in India has been incredibly encouraging. With the opening at DLF Promenade, we are deepening our presence in one of Delhi’s most vibrant retail destinations and bringing our signature soft serve experience closer to consumers who are looking for indulgent yet familiar dessert moments.”
Sumer Sethi, Founder, Unify Foodworks, added, “Our expansion into DLF Promenade marks an important step in Carvel’s India journey. Delhi has embraced the brand’s mix of nostalgia and innovation, and this new location allows us to engage with a wider, experience-driven audience while continuing to introduce flavours that feel both global and distinctly local.”
With a steadily growing store network, Carvel aims to strengthen its position in India’s premium dessert segment by offering a mix of global soft serve classics and India-inspired creations as it accelerates its nationwide expansion strategy.
