Cadbury Dairy Milk, one of India’s most cherished chocolate brands, introduces Cadbury Dairy Milk MILKINIS, an exciting new entrant in its iconic portfolio. This innovative product blends Cadbury’s signature rich chocolate with a smooth milk crème-filled centre, delivering a playful twist to the classic Cadbury experience.
Thoughtfully designed for modern snacking, MILKINIS offers a chocolate bar format that’s perfect for sharing, savouring on the go, or indulging in a sweet moment just for yourself. With its melt-in-your-mouth texture and comforting flavour, MILKINIS brings a multi-sensory delight to chocolate lovers of all ages. Available in two convenient pack sizes: a 17g single bar (Rs. 20) for a quick treat, and a 34g twin-bar pack (Rs. 40) when you’re craving more—MILKINIS is all about versatility and joy in every bite.
Speaking about the launch, Nitin Saini, Vice President-Marketing, Mondelez India, said, “With Cadbury Dairy Milk MILKINIS, we’re introducing a new way to enjoy the chocolate Indians know and love. This unique milk crème filled format is designed to delight with a playful, shareable treat that speaks to today’s evolving snacking habits. It’s more than a product innovation; it’s the beginning of an exciting new platform for Cadbury Dairy Milk in India.”
Also, Sukesh Nayak, Chief Creative Officer, Ogilvy India, said “MILKINIS offers a creamy, dreamy milk crème, enveloped by our beloved Cadbury Dairy Milk chocolate. It brings a fresh, imaginative twist to the Cadbury Dairy Milk family. For its launch, we’ve created a playful new world where imagination meets reality, inviting everyone to rediscover the simple pleasure of a truly delicious treat for all ages.”
To support the launch, Mondelez India will roll out a high-impact 360-degree campaign featuring television, digital media, influencer collaborations, and engaging social storytelling — ensuring MILKINIS becomes a household favourite across the country.
