Burger Singh has launched a disruptive new Owner-Partner Franchise Model, enabling aspiring entrepreneurs to open a full-service dine-in outlet with just Rs. 24 lakh investment. The brand co-invests Rs. 20 lakh per outlet, significantly lowering the entry barrier for serious, hands-on operators across metros, mid-sized towns, and emerging cities alike.
With this move, Burger Singh is aiming to expand to 50 stores in 3 months, driven by local operators with deep community connect and operational ownership. The new franchise model is designed for hustlers, not passive investors.
After scaling to 180+ outlets across 80+ cities, Burger Singh found that its highest-performing stores were those run by committed, on-ground operators. The Owner-Partner Model builds on that insight, blending financial accessibility with active involvement.
“Our focus is on empowering committed local operators,” stated Kabir Jeet Singh, Founder & CEO, Burger Singh. “For those dedicated to excellent customer service and willing to collaborate closely, we offer partnership, investment, and growth opportunities.”
Key Model Highlights:
- Franchisee investment: Rs. 24 lakh
- Brand co-investment: Rs. 20 lakh
- Franchise fee: Included
- Store format: Compact dine-in (250–350 sq. ft., 16–20 seats)
- Expected payback: 20–24 months
- Support provided: Real estate scouting, kitchen setup, training, staffing, backend ops, and local marketing
When the brand previously reduced its capex, it saw rapid traction, 25 new franchise sign-ups in 35 days, with 76% coming from emerging cities. This reinforced the potential of smaller markets and the hunger among local entrepreneurs for serious business opportunities.
Now, Burger Singh is building more than just outlets, it’s building an entrepreneurial institution. The co-investment model isn’t just a financial structure; it’s a real-world business school. For less than the cost of a fancy MBA, operator-partners get to run their own outlet, work directly with the brand, and learn the playbook of building and scaling a QSR business. With just 90 hours a month, partners are guided by hands-on mentors, not just managers, but operators, hustlers, and leaders, who are deeply invested in their growth.
