Wednesday, June 19, 2024

Brand Profile: Bigbasket, India’s largest online food and grocery store with a growing physical footprint

Must Read

Launched in 2011, Bigbasket currently serves over 12 million customer orders per month across more than 50 Indian cities through its online platform and fresho offline stores, making it a formidable phygital grocer with a gross merchandise value expected to cross rs. 10,000 crore in FY22-23.


Retailer/ Brand Name: Bigbasket (
Parent Company: Innovative Retail Concepts, a subsidiary of TATA Group’s Supermarket Grocery Supplies Pvt. Ltd
Corporate Headquarters: Bangalore
Key Executives: Hari Menon, Co-Founder and CEO
Launch Year: 2011 — bigbasket online store; 2021— Fresho offline store chain


Average size of Fresho stores: 2,000 sq.ft.
Retail Format: Online-Offline-Omnichannel Supermarket Major Product Categories: Fresh Fruits & Vegetables; Staples & Groceries; Spices; Packaged Food; Beverages; Meat, Poultry & Seafood; Personal Care; Household products Merchandise: 50,000+ products and over 1,000 brands
Delivery Model: Through its own network of Dark Stores; Offers same-day, next-day delivery, one-hour delivery through BB Express, and a 20-minute delivery service called BB Now
Geographical Area of Operation: 50+ cities across India


Employee Base: 25,000+
Orders Serviced: Serves over 16 million customer orders per month
Turnover: Rs. 7,098 crore in FY21-22; Expects GMV to cross Rs. 10,000 crore in FY 23
Farmer Connect: Has partnered with over 30,000 farmers who contribute about 85% of bigbasket’s produce
Future Plans: Expand in the quick-commerce segment. Expand to 70 cities in FY22-23 with coverage of e-commerce deliveries to more Tier 3 and Tier 4 cities

Latest News

Wahter Raised ₹5 Crores in Pre-Seed Funding at ₹52 Crore Valuation

Wahter, India's packaged drinking water brand has successfully raised ₹5 crores in pre-seed funding at a valuation of ₹52 Crores. This funding...