Wednesday, June 19, 2024
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Brand Profile: Bigbasket, India’s largest online food and grocery store with a growing physical footprint

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Launched in 2011, Bigbasket currently serves over 12 million customer orders per month across more than 50 Indian cities through its online platform and fresho offline stores, making it a formidable phygital grocer with a gross merchandise value expected to cross rs. 10,000 crore in FY22-23.

STORE HIGHLIGHTS

Retailer/ Brand Name: Bigbasket (bigbasket.com)
Parent Company: Innovative Retail Concepts, a subsidiary of TATA Group’s Supermarket Grocery Supplies Pvt. Ltd
Corporate Headquarters: Bangalore
Key Executives: Hari Menon, Co-Founder and CEO
Launch Year: 2011 — bigbasket online store; 2021— Fresho offline store chain

KEY SPECS

Average size of Fresho stores: 2,000 sq.ft.
Retail Format: Online-Offline-Omnichannel Supermarket Major Product Categories: Fresh Fruits & Vegetables; Staples & Groceries; Spices; Packaged Food; Beverages; Meat, Poultry & Seafood; Personal Care; Household products Merchandise: 50,000+ products and over 1,000 brands
Delivery Model: Through its own network of Dark Stores; Offers same-day, next-day delivery, one-hour delivery through BB Express, and a 20-minute delivery service called BB Now
Geographical Area of Operation: 50+ cities across India

PERTINENT NUMBERS

Employee Base: 25,000+
Orders Serviced: Serves over 16 million customer orders per month
Turnover: Rs. 7,098 crore in FY21-22; Expects GMV to cross Rs. 10,000 crore in FY 23
Farmer Connect: Has partnered with over 30,000 farmers who contribute about 85% of bigbasket’s produce
Future Plans: Expand in the quick-commerce segment. Expand to 70 cities in FY22-23 with coverage of e-commerce deliveries to more Tier 3 and Tier 4 cities


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