BigBasket, the Tata Group-owned online grocery platform, has officially stepped into the fast-growing rapid food delivery market with the launch of a 10-minute delivery service in select areas of Bengaluru. The new offering features popular food and beverage items from Starbucks, operated under the Tata umbrella.
The launch marks BigBasket’s formal entry into the quick service space, a move that follows co-founder and CEO Hari Menon’s December 2024 announcement on social media outlining the company’s plans to diversify its offerings in 2025. These included expanding stock keeping units (SKUs) in tier I cities, launching pharmaceutical delivery in partnership with Tata 1mg, and foraying into food delivery.
BigBasket’s new 10-minute delivery menu includes beverages such as coffee, tea, and juices, along with snacks, desserts, and meal bowls. Starbucks operates in India as a joint venture between Tata Consumer Products and Starbucks Corporation, while Qmin, launched in 2020 by Indian Hotels Company Limited (IHCL), offers meals from a network of Tata-owned restaurants and operates standalone Qmin Cafés. Eleven Qmin outlets are currently active in Bengaluru, supporting the new rapid delivery rollout.
The move comes amid intensifying competition in India’s quick commerce space, with players like Zepto, Swiggy, and Blinkit rapidly expanding their food delivery verticals. Industry sources have indicated that Tata Sons had earlier expressed concern over BigBasket’s delayed entry into the segment and had suggested exploring external funding of up to $1 billion (₹8,556 crore) to scale operations and remain competitive.
With this launch, BigBasket aims to tap into the growing demand from urban consumers for ultra-fast, high-quality meal options, while further integrating its services within the Tata Group’s expanding digital ecosystem.
