Rebel Foods’ Behrouz Biryani partners with Daawat to launch a limited-edition royal biryani experience featuring premium basmati rice from June 27 to July 5, 2026, to introduce Daawat-e-Behrouz, a limited-period culinary collaboration for World Biryani Day 2026. In a celebration of India’s enduring love for biryani, Behrouz Biryani, the flagship royal biryani brand from Rebel Foods, has partnered with Daawat, one of India’s leading premium basmati rice brands. The campaign brings together Behrouz Biryani’s signature royal recipes with Daawat Biryani Rice, known for its long grains, aroma, and texture. The limited-edition offering combines premium basmati rice with 23 aromatic shahi spices and Behrouz’s traditional slow dum cooking process to deliver an elevated biryani experience.
The collaboration celebrates the role of quality ingredients in creating authentic biryani while highlighting the craftsmanship that goes into one of India’s most-loved dishes. By combining Daawat’s premium rice expertise with Behrouz’s royal culinary heritage, the brands aim to offer consumers a richer and more indulgent dining experience during the festive occasion.
As part of the Daawat World Biryani Day campaign, the partnership will be promoted across multiple digital touchpoints between June 27 and July 5. The campaign will feature storytelling-led content, creator collaborations, website and app integration, and in-app menu communication, encouraging consumers to mark every celebration with a shahi daawat.
The initiative also reflects the growing trend of strategic collaborations between food brands that focus on ingredient quality, authenticity, and premium dining experiences. By bringing together two category leaders, Daawat-e-Behrouz aims to reinforce the significance of premium basmati rice as the foundation of a great biryani while giving consumers a limited-time opportunity to experience the best of both brands.
With India’s appetite for premium food experiences continuing to grow, the partnership underscores how brands are increasingly using collaborations to create memorable occasions around iconic dishes. Daawat-e-Behrouz not only commemorates World Biryani Day but also showcases how culinary heritage, quality ingredients, and innovation can come together to redefine the modern biryani experience.
Expressing his thoughts Nishant Kedia, Chief Marketing Officer, Rebel Foods said, “At Behrouz Biryani, we craft every biryani so that you can relish the authentic royal experience and it all begins with the selection of the finest ingredients. The collaboration between the two companies, with their unyielding passion for quality and craftsmanship, will create a unique experience with our consumers through Daawat-e-Behrouz. For Daawat World Biryani Day, we wanted to celebrate with our consumers by giving them the most royal experience where they can have the finest Daawat rice, flavors and the authentic Behrouz experience.”
As a part of the campaign, Behrouz Biryani will also launch an influencer-based campaign with more than 100 macro and micro influencers. While the macro influencers will focus on culinary expertise, product craftsmanship, and premium offerings of Behrouz, the micro influencers will help us celebrate World Biryani Day in a manner that would highlight the use of Daawat Biryani Rice and the experience of the royal biryanis from Behrouz. The ‘Made
with the Finest Daawat Biryani Rice’ campaign theme would be the key communication message.
Daawat-e-Behrouz brings together the royal culinary heritage of Behrouz Biryani and Daawat’s unmatched expertise in premium basmati rice to create a celebration worthy of India’s enduring love for biryani. More than a limited-time collaboration, the initiative reinforces how two iconic food brands can elevate a timeless favourite by blending authenticity, quality, and innovation, offering consumers an experience that is as memorable as the dish itself.
