Aspect Hospitality has unveiled an ambitious roadmap to expand its delivery-only Pan-Asian QSR brand, Nom Nom Express, to 500 outlets by July 2026, strengthening its presence in India’s booming food service sector.
Currently operational in Mumbai, Pune, and Hyderabad, Nom Nom Express is focused on delivering authentic Pan-Asian cuisine—ranging from dumplings and stir-fries to sushi rolls and ramen bowls—crafted with traditional recipes and high-quality ingredients.
Managing Director Hitesh Keswani confirmed that 25 more outlets will be added by 31 July 2025, taking the chain’s footprint in Mumbai alone to 50 delivery kitchens. The larger expansion strategy includes a pan-India footprint of 1,000 Nom Nom Express outlets, alongside 50+ premium restaurant formats and a presence in at least two international cities within five years.
According to Keswani, this scale-up is backed by substantial investment, with capital earmarked for new outlet development, infrastructure upgrades, and operational enhancements. The move aligns with projections that peg India’s QSR sector to hit $27 billion by 2025, driven by rising digital adoption and evolving consumption patterns.
A targeted marketing campaign is already underway in Mumbai to support the brand’s visibility as expansion efforts accelerate.
The brand’s culinary inspiration spans across China, Japan, India, Malaysia, Myanmar, Thailand, and Vietnam, offering consumers a diverse yet focused Pan-Asian delivery experience.
