Arijit Sengupta has joined Mars Snacking as CMO, India. He was formerly associated with Zydus Wellness as Chief Marketing Officer. Sengupta is expected to oversee marketing for Mars’ Snacking and Kellanova businesses.
He brings extensive experience in consumer marketing and the FMCG sector to the role. His appointment comes as Mars continues to expand its global snacking portfolio and strengthen its marketing capabilities in the category. The move follows Mars’ acquisition of Kellanova and the ongoing integration of its portfolio of food and snacking brands. Kellanova’s portfolio includes brands across snacks, cereal and convenience foods, adding scale to Mars’ existing snacking business.
Sengupta has over 20 years of experience in the FMCG industry, having worked with notable organisations such as Reckitt, Unilever and Colgate-Palmolive. His experience in brand building and consumer-led marketing is expected to support Mars’ efforts to drive growth across its expanding snacking portfolio, particularly as the company continues integrating Kellanova’s businesses.
