Global private equity firm Apax Partners has invested over Rs 1,500 cr in Bengaluru-based iD Fresh Food, marking one of the largest recent PE transactions in India’s fresh and ready-to-cook foods segment. The investment has been made through Apax Funds and involves the acquisition of a significant minority stake from existing investors, including Premji Invest and TPG NewQuest, while the founding promoters continue to retain majority ownership and operational control.
Founded in 2005, iD Fresh Food is best known for pioneering the organised, preservative-free idli and dosa batter category in India. Over the years, the company has expanded its portfolio to include parathas, chapatis, curd, paneer, and chutneys, positioning itself firmly within the fresh convenience foods space. The brand currently operates across 50+ cities in India and the Middle East, supported by a robust cold-chain-led distribution model.
The capital raised will be deployed to scale manufacturing capacity, expand geographic reach, and accelerate product innovation, as iD Fresh looks to deepen penetration in existing markets while entering new consumption occasions. The company has consistently reported strong growth, driven by rising urban demand for clean-label, time-saving food solutions and increased adoption of branded fresh foods.
For Apax Partners, the investment signals a strong conviction in India’s evolving food consumption story, particularly the shift towards organised, high-quality fresh food brands. The firm is expected to support iD Fresh with strategic inputs around operational excellence, supply-chain efficiency, and long-term value creation, while leveraging its global experience in scaling consumer businesses.
The transaction further underlines sustained private equity interest in India’s food and grocery ecosystem, where brands combining trust, scale, and everyday relevance are increasingly attracting large institutional capital.
