Friday, June 14, 2024

Amul to enter the US market with its fresh milk

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Amul, the flagship brand of the Gujarat Cooperative Milk Marketing Federation, India’s largest milk cooperative, is introducing its fresh milk range in the United States. GCMMF has collaborated with the Michigan Milk Producers Association (MMPA) to bring Amul Milk to millions of Americans, NRI’s and the Asian population residing in the US. This announcement was made at the 108th annual meeting of the MMPA in Novi, Michigan, USA.

Established in 1916, the Michigan Milk Producers Association is a cooperative organization aimed at launching fresh milk in America. Through this partnership, MMPA will handle the milk collection and processing according to Amul’s renowned recipe, while Amul will oversee the marketing and branding aspects in the US market.

Speaking at the event, Dr. Jayen Mehta, Managing Director, Amul, said, ‘’We are honoured and pleased to enter into an association with MMPA, a respected 108-year-old dairy cooperative. This association will ensure that all our American and Indian consumers will be nourished and energized with the goodness of Amul Milk.’’

This is the first time that Amul’s fresh milk range is being launched anywhere outside India, in alignment with the vision of Prime Minister Narendra Modi to make Amul a global dairy brand.

Amul will be launching the range of fresh milk in one-gallon and half-gallon packs under the same brand name and composition that is popular in India viz. Amul Gold – 6% milk fat, Amul Shakti -4.5% milk fat, Amul Taaza- 3% milk fat, and Amul Slim n Trim milk with 2% milk fat. The products will be available in the leading Indian grocery stores throughout the East Coast and Midwest markets of the US.

Amul’s partnership with Michigan-based MMPA is a continuation of the brand’s ties with Michigan and showcases the overall success of India’s dairy industry.

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