Nature’s Basket Wins Big with Elysium: How a Luxe Loyalty Program Redefined CRM in Indian Retail

In a retail landscape where loyalty often rides on discounts, Nature’s Basket chose a bolder path—launching a lifestyle-driven membership that won hearts, habits, and high-value customers. The result? A CRM revolution named Elysium—and the IMAGES Most Admired Retailer of the Year: CRM Award at the Images Retail Awards 2025. From Points to Privilege: The Birth…