Vegetarian buffet chain Desi Masala plans to invest Rs1bn ($11.6m) to expand its presence across India, aiming to open 50 new outlets by 2026.
Founder and MD Sandeep Jain highlighted the FICO (franchise invested, company operated) model as a key driver for scalable and sustainable growth. “Our gross margins increased from 15% to 25%, with gross revenue up 30%. Currently generating Rs400m ($4.6m) annually, we aim to reach Rs. 5 Billion ($58m) in five years,” Jain said.
The expansion strategy includes company-owned outlets and FICO partnerships to ensure quality control. Parent company Saachi Venus India is exploring funding options to support this growth.
Desi Masala offers diverse menu combos ranging from 15 to 27 varieties, priced between Rs. 149 and Rs. 229 per person. Existing Bengaluru outlets are located in Banaswadi, Brookefield, Devanahalli, Gandhinagar, Jayanagar, and RR Nagar.
