Lite Bite Foods has expanded its high-street footprint with a new hybrid outlet at HUDA Market, Sector 14, Gurugram, bringing together its two quick-service brands, Street Foods by Punjab Grill and Asia Seven, under one roof. The launch marks a departure from the brands’ traditional presence in mall food courts, multiplex zones and other institutional locations.
For Lite Bite Foods, the move is less about adding another outlet and more about testing a different expansion equation. Street Foods by Punjab Grill brings a North Indian street-food-led menu, while Asia Seven focuses on pan-Asian offerings. The combination gives the company an opportunity to broaden the addressable customer base from a single location, while retaining separate brand identities.
The move follows another format shift by the company. Earlier this year, Street Foods by Punjab Grill opened its first standalone dine-in restaurant in Malviya Nagar, New Delhi, taking the brand from a predominantly food-court-led QSR environment into neighbourhood dining.
Speaking on the launch, Ranjit Paliath, CEO, Lite Bite Foods, said, “With the launch of Street Foods by Punjab Grill and Asia Seven in Sector 14, we’re taking a meaningful step beyond the mall and food-court formats that have defined our growth so far. This hybrid standalone format allows us to bring two of our most-loved brands directly into the neighbourhood, closer to where our guests live and work. It reflects our larger vision of building agile, high-street dining destinations that combine convenience with the quality and flavours our customers have come to expect from us.”
Founded in 2002 and headquartered in Gurugram, Lite Bite Foods operates a portfolio that includes Punjab Grill, Zambar, YouMee and Asia Seven, among others, across malls, airports, high streets and hotels in India and overseas.
The company has been broadening its expansion playbook, with its recent moves pointing towards smaller-city expansion, new QSR formats and more flexible store configurations. The Sector 14 outlet adds another layer to that strategy: co-locating brands to create a larger food proposition from a single high-street footprint.
The model could prove particularly relevant as organised F&B players look beyond malls for incremental growth. High streets provide access to everyday consumption occasions, while hybrid formats can help brands extract more value from relatively compact locations. At the same time, a multi-brand store can potentially improve space utilisation while giving customers access to two distinct cuisine propositions.
For Lite Bite Foods, the bigger question now is whether the Sector 14 experiment can move beyond a one-off format innovation and become a repeatable expansion model across other high-street micro-markets.
Moving forward, the approach could give the company a leaner route to scale its QSR portfolio – combining multiple brands, broader menu choices and neighbourhood accessibility while reducing reliance on mall-led expansion.
