Taali, a new-age Indian snacking brand, announced an initiative in the snacking category with Pokémon, bringing together one of India’s fast-growing snacking brands with one of the world’s most popular entertainment brands. While details remain under wraps, the initiative signals a shared ambition to bring a new layer of entertainment into a category that is rapidly evolving with changing consumer preferences.
Backed by Y Combinator investments, Brand Taali reflects the founders Aarti and Aditya Kaji’s vision towards rapidly building a strong presence of this snack, across modern retail and quick commerce platforms. The popular snacks are already leading the online consumers to re-imagine familiar favourites towards making an alternative choice. The founders’ approach to building a new-age Indian snacking brand, while bringing a globally informed perspective to product innovation, shaped in part, by their educational backgrounds at Harvard Business School and the University of Pennsylvania.
India’s snacking consumers are increasingly seeking products that deliver on both taste and better-for-you ingredients, while gravitating toward experiences that feel personal, playful, and engaging. Across industries, brands are moving beyond traditional launches to build deeper emotional connections with consumers, and food is no exception to this shift.
“Snacking today is no longer just about the product. It is about the experience, the emotion, and the cultural relevance it brings,” expressed Aditya Kaji, Co-founder of Taali. “Pokémon is a brand that so many of us grew up with, and this initiative allows us to bring that connection into a modern snacking context. We are excited to build something that feels both familiar and entirely new.”
Pokémon, with its cross-generational appeal and global recognition, is one of the world’s largest and most iconic entertainment brands. Taali has built its identity around creating snacks rooted in taste, quality, and modern sensibilities. Together, the two aim to create a new kind of snacking experience, the one that brings together familiarity and innovation while resonating across age groups.
“We are always looking for meaningful ways to connect with our fans across categories and markets,” said Susumu Fukunaga, Corporate Officer, The Pokémon Company. “Working with Taali allows us to explore the snacking space with a team that shares our focus on quality, innovation, and creating engaging experiences for consumers.”
As India moves toward becoming one of the world’s largest consumer markets, ideas that combine strong brands, cultural relevance, and product innovation are likely to define the next wave of growth. For now, the stage has been set, and all eyes are on what Taali and Pokémon will bring to market.
