Sunday Hotels, a global hospitality brand under Prism, backed by SoftBank, has announced the appointment of Firoz Khan as Director and Channel Head – Business Development, further strengthening its leadership team as the brand sharpens its focus on strategic expansion and partnership-led growth.
In his new role, Firoz will lead business development and channel strategy, with a strong focus on identifying high-potential markets, strengthening partner ecosystems, and building a scalable growth framework across the portfolio. Firoz brings over 16 years of experience, with deep expertise in new market entry strategy, brand positioning, mall zoning and tenant mix strategy, mall positioning, brand operations, and long-term brand sustainability.
Firoz Khan, Director and Channel Head – Business Development, Sunday Hotels, added, “For me, business development has always been about understanding how markets evolve and building partnerships with intent. What stood out about Sunday Hotels is the clarity in its growth vision and the opportunity to build in a way that is both structured and sustainable. There is strong potential to deepen channel relationships and approach expansion more thoughtfully, and I look forward to working with the team to shape that journey in the years ahead.”
Over the course of his career, Firoz has built strong and long-standing relationships with developers, retailers, and institutional stakeholders across the country, enabling successful deal-making and expansion across diverse real estate markets. His experience spans leading real estate advisory firms and development platforms across Tier I, II, and III cities.
Prior to joining Sunday Hotels, Firoz served as Vice President and Head – North India Business at PPZ, where he managed the entire North India portfolio, driving regional growth, developer partnerships, and asset acquisition while working closely with leadership on business planning and performance. His role also encompassed marketing, operations, budgeting, leasing, and SOH, ensuring end-to-end oversight of business execution and growth delivery.
Earlier, he held the position of Associate Director at Colliers International, driving initiatives across markets nationwide and working closely with a diverse mix of retailers and developers. In this role, he also supported many retail brands and startup brands in planning their expansion strategies and business development roadmaps, helping them structure market entry and scale-up plans across Tier I, II, and III cities.
He also worked aggressively with key clients including Walmart, Metro Cash & Carry, PVR INOX, and several other leading brands, contributing significantly to shaping retail expansion across Tier II and III markets. He has also held significant roles at Cushman & Wakefield, CBRE, and JLL.
The appointment reflects Sunday Hotels’ focus on strengthening business development and expanding its hospitality platform sustainably.
