Cravicious Foods Pvt. Ltd., a growing player in India’s frozen foods segment, has taken a significant step forward with the launch of its new manufacturing facility. With a production capacity of 125 metric tonnes, the expansion underlines the company’s ambition to strengthen its supply chain and scale operations in response to rising demand.
The new facility is strategically designed to support both B2C and B2B segments, enabling Cravicious Foods to cater to a broader customer base while expanding its product portfolio. As consumer preferences continue to shift toward convenient, ready-to-cook and ready-to-eat options, the company is positioning itself to capture a larger share of this fast-evolving market.
A key focus of the expansion is the HoReCa (Hotels, Restaurants, and Catering) segment, where the brand aims to deepen its presence by ensuring consistent quality and reliable supply. The move complements its existing manufacturing capabilities, with its first facility already operating at a capacity of 300 metric tonnes per month.
Headquartered in Greater Noida, Cravicious Foods combines food science, process innovation, and supply chain efficiency to deliver high-quality products. Through its consumer brands, Meaty Story and Veggie Story, along with institutional offerings, the company continues to build a diversified and future-ready frozen foods business.
The new facility is equipped with advanced freezing technology and designed to meet stringent hygiene and quality standards, supported by over 50 quality checks across sourcing, processing, packaging, and dispatch. This expansion is expected to further strengthen the company’s ability to deliver consistent, safe, and high-quality frozen food products across channels including quick commerce, D2C, and HORECA.
Commenting on the development, Ekansh Garg, Co-founder & CEO of Cravicious Foods said, “We are actively working on expanding our range to keep pace with how consumers are eating today while staying true to our clean label and quality benchmarks. The pipeline includes new formats across both non-vegetarian and vegetarian categories, with a strong focus on products that work for everyday snacking as well as complete meal solutions for home and foodservice use. A lot of this development is happening alongside the commissioning of our next manufacturing unit, which is scheduled to go live shortly and will immediately strengthen our production and quality capabilities with a 15 to 20 per cent increase in manpower.”
Garg further elaborated, “All potential launches go through rigorous trials at our facility to test freeze stability, texture and cooking performance in real-world conditions. While specific products are still under wraps, the intent is to introduce offerings that add depth to our portfolio and serve both B2C and B2B demand more effectively.”
With this expansion, Cravicious Foods continues to build a process-led, scalable manufacturing ecosystem, positioning itself to meet evolving consumer needs while strengthening its presence in India’s growing frozen food market.
