Twisted Tails, India’s first concept-led and versatile ready-to-drink (RTD) non-alcoholic cocktail and mixer brand, has announced its launch across Le Marché stores in Delhi NCR—marking a significant milestone in its premium retail expansion journey. The move strengthens the brand’s presence within curated, high-footfall retail environments and aligns with the growing consumer appetite for premium, experience-led beverages.
Founded by Radhika Sharda, Atin Khanna, and Raghav Sharda, Twisted Tails operates at the intersection of flavour innovation and storytelling. Built around the philosophy of ‘One for Every Tale,’ each variant is designed to evoke a distinct mood and experience—offering a layered, contemporary alternative within the non-alcoholic beverage and mixer category. Crafted using real fruit juices and authentic spices, with reduced sugar and no artificial flavouring, the range is designed to be enjoyed both as a standalone RTD beverage and as a versatile mixer.
The current portfolio features four 250 ml variants, each priced at ₹200: Bizarre (Orange & Coffee), Mystical (Vanilla & Caramel), Uncanny (Cinnamon, Clove, Apricot & Peach), and Enigmatic (Tea & Jasmine)—each delivering a bold flavour profile that blends familiarity with an element of surprise.
The launch at Le Marché, renowned for its curated gourmet retail experience—positions Twisted Tails within a premium ecosystem that mirrors its focus on quality, design, and elevated consumer engagement. The brand is now available across five key Le Marché locations: South Point Mall, Good Earth Mall, and Galleria Market in Gurugram; DLF Promenade in Delhi; and Mall of India in Noida—enhancing accessibility among urban, quality-conscious consumers.
“Twisted Tails was created to bring creativity and storytelling into the beverage space,” said Radhika Sharda, Co-Founder & Curator, Twisted Tails. “We’ve always seen it as more than just a beverage—it’s about how people experience flavour, mood, and moments. Le Marché, with its discovery-led retail environment, is a natural fit for a brand like ours.”
“At the core, we wanted to create something that feels effortless yet exciting,” added Atin Khanna, Co-Founder, Twisted Tails. “The idea was to craft a product that is easy to pick up, yet intriguing enough to keep consumers coming back. Whether consumed on its own or used as a mixer, Twisted Tails adapts seamlessly to different occasions without losing its character.”
“Delhi NCR continues to be a key market for us,” said Raghav Sharda, Co-Founder, Twisted Tails. “Each flavour is designed to surprise and delight, while staying rooted in real ingredients and thoughtful craftsmanship. With Le Marché’s curated retail platform, we see a strong opportunity to drive discovery and introduce more consumers to our distinctive offerings.”
Commenting on the collaboration, Karan Ahuja, Spokesperson, Le Marché, said, “Our focus has always been on curating products that offer something truly distinctive for our discerning customers. Twisted Tails stood out for its unique flavour combinations, real ingredients, and strong storytelling-led design—making it a natural addition to our shelves.”
As Twisted Tails continues to build a robust omnichannel presence, primarily driven by evolving consumer preferences for experimentation, versatility, and premium consumption experiences. The expansion comes at an opportune time when India’s non-alcoholic beverage and mixer segment is witnessing strong momentum.
