India’s leading bubble tea chain, Boba Bhai, has strengthened its footprint in North India with the launch of its 88th and 89th outlets in Jaipur. The new stores, located in Malviya Nagar and Raja Park, mark a significant step in the brand’s Rajasthan expansion strategy.
Known as the Pink City, Jaipur continues to emerge as a hotspot for global food trends, driven by a young, experimental consumer base and a thriving café culture. The city’s evolving palate and demand for international flavours make it an ideal market for fast-growing QSR brands like Boba Bhai.
Commenting on the expansion, Dhruv Kohli, Founder, Boba Bhai, said,“Jaipur is a city that blends tradition with modern taste. Expanding our presence in Rajasthan with this launch is an exciting moment for us. The Pink City has an audience that appreciates bold flavours and new experiences. We look forward to introducing our Korean-inspired street food, Japanese and Taiwanese-style bubble teas, and fusion favourites to Jaipur, while continuing to make global flavours accessible and affordable.”
The new Jaipur outlets will showcase Boba Bhai’s diverse menu, combining Korean, Japanese, and Taiwanese influences with an Indian twist. Customers can enjoy popular bubble tea variants such as Taro Lava Bubble Tea, Japanese Matcha Bubble Tea, and Classic Cold Coffee with Boba, along with refreshing fruit coolers.
On the food side, the menu features signature items including Honey Sriracha Veggie Burger, Korean BBQ Paneer Burger, Korean BBQ Fried Chicken Burger, and Honey Sriracha Fried Chicken Burger. These offerings are complemented by loaded fries in flavours like Peri Peri, Mexican, and Garlic Mayo, catering to both vegetarian and non-vegetarian preferences.
Founded in 2023, Boba Bhai has witnessed rapid growth and currently operates around 90 outlets across India, positioning itself among the fastest-growing QSR chains in the country. The Jaipur launch underscores the brand’s strategy to expand into culturally vibrant cities while maintaining its focus on affordability, innovation, and flavour-driven experiences.
Looking ahead, Boba Bhai is set to further scale its presence with four new outlets planned in Delhi this month, reinforcing its aggressive expansion in India’s competitive quick service restaurant (QSR) market.
