Premium cookware and kitchen appliance brand Wonderchef has expanded its retail footprint with the launch of its 34th Exclusive Brand Outlet (EBO) in Kozhikode, marking the company’s first physical store in Kerala.
The launch coincided with International Women’s Day, reinforcing the brand’s philosophy that cooking is a shared experience that brings people together beyond gender roles.
The new outlet forms part of Wonderchef’s broader expansion strategy to deepen its presence in regional markets across India. The company is targeting 50 exclusive brand outlets by the end of 2027, with a strong focus on Tier-II cities and emerging demand hubs where consumers are increasingly seeking premium and innovative kitchen solutions.
Speaking at the launch, Chef Sanjeev Kapoor said,
“Kerala has always had one of the most evolved and passionate food cultures in India — a place where cooking is not just a necessity but an art form deeply rooted in tradition. Opening our store in Kozhikode feels like a natural homecoming. The people here understand quality, they value the craft of cooking, and that is exactly what Wonderchef stands for. I look forward to bringing our innovative range of products closer to the kitchens of Kerala.”
Ravi Saxena, Co-founder and CEO, Wonderchef, added,
“Kerala and the broader southern region have consistently been among our strongest and most discerning markets. Consumers here seek out quality, innovation, and products that genuinely simplify the cooking experience without compromising on health or taste. The launch of our Kozhikode store is a reflection of the growing demand in this market and a testament to our commitment to being where our consumers are. As we work towards doubling our EBO count by 2027, regional markets like Kerala will be central to our expansion strategy.”
The Kozhikode outlet has been designed as an experiential retail space, featuring live product demonstration zones along with a wide range of the brand’s cookware, kitchen appliances, and healthy cooking solutions. The format allows customers to interact with products and explore Wonderchef’s innovations before making a purchase.
