Haldiram’s has strengthened its leadership team with the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business.
Singh brings over a decade of experience across FMCG, retail, D2C, and food-tech marketing. Prior to joining Haldiram’s, he led growth and marketing initiatives at ITC’s food-tech and cloud kitchen business, where he played a key role in building the emerging food-tech vertical. He has also worked with brands such as Happilo International, Blackberrys Menswear, Cheil Worldwide, Spencer’s Retail, and Intex Technologies, spanning brand strategy, digital marketing, portfolio management, retail marketing, and strategic alliances.
Over his career, Singh has developed expertise in brand building, consumer marketing, D2C growth, digital ecosystems, retail expansion, and new product launches, positioning him at the intersection of traditional FMCG and modern food-tech businesses.
His appointment comes at a time when Haldiram’s is sharpening its focus on the QSR segment and accelerating its broader growth ambitions in India’s organised food services market.
