Vintage Coffee and Beverages Ltd. (VCBL) is set to redefine coffee moments for Indian consumers with the launch of VINCOFE Instant Coffee Pure, a premium, 100% pure instant coffee crafted for those who seek pleasure in every sip.
Following the warm reception to Vintage Coffee Café, a Lounge Café in Nerul, Navi Mumbai, and the success of its Roast & Ground coffee offerings on select e-commerce platforms, Vintage Coffee now introduces a delightful new experience in the instant coffee category, blending global sophistication with local sensibilities.
“We are witnessing a beautiful evolution in how India drinks coffee, from quick cups to curated experiences. With VINCOFE™ Instant Coffee Pure, we bring to Indian coffee lovers a blend that has captivated palates in developed markets worldwide. It’s crafted for everyday indulgence, rich in aroma, smooth in taste, and perfect for modern lifestyles,” said Balakrishna Tati, Chairman & Managing Director, VCBL.
This thoughtfully curated coffee celebrates its roots in India’s famed coffee belts, Coorg, Chikmagalur, and Hassan in Karnataka, where shade-grown beans thrive in pristine estate conditions. From meticulous handpicking and artisan roasting to precise extraction and modern agglomeration at the state-of-the-art facility near Hyderabad, every step reflects Vintage Coffee’s dedication to authenticity and sensory delight.
The result is a cup that delivers a rich, aromatic bouquet, a balanced, smooth taste, and a premium coffee moment, whether at home, work, or on the go.
VINCOFE™ Instant Coffee Pure will be available across select e-commerce and quick commerce platforms, including Amazon and Blinkit, bringing premium coffee directly to the fingertips of India’s discerning consumers.
