Friday, November 6, 2026

CoffeeTotaler Projects 30% Growth Fueled by Tier II& III Decaf Demand

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As home brewing rises, cafes expand, and premium coffee formats enter mainstream retail, one critical gap has remained untouched: the absence of clean, chemical-free decaf for India’s growing health-conscious consumer base. CoffeeTotaler, founded by Vikas Aggrawal, emerged as a brand rewriting the rules of category creation. It steps into this whitespace with a proposition that…

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