Arth — Chef Sanjeev Kapoor’s newest global packaged foods brand — marks a major step in taking Indian culinary heritage to international retail shelves.
The brand has already launched in Australia across 440 Coles supermarkets, is expanding to the United Kingdom this quarter, and will now launch in India simultaneously, followed by Canada and the United States.
Positioned to bring authentic Indian ingredients, snacks, staples, and convenient meal solutions with global production integrity, Arth represents the next chapter in India’s food brands entering global mainstream markets — not just ethnic aisles.
The launch at India Food Forum underscores Chef Kapoor’s strategic vision of building Indian-origin food brands at global scale.
CHEF SANJEEV KAPOOR: BUILDING INDIA’S MOST INFLUENTIAL FOOD & CONSUMER BRAND ECOSYSTEM
Few figures in India’s culinary and consumer landscape have influenced public taste and home cooking culture the way Chef Sanjeev Kapoor has over the last three decades.
What began as bringing restaurant sensibility to everyday kitchens has evolved into one of India’s most diversified and scalable food-business portfolios, spanning:
- Consumer products
- Cookware and kitchen appliances
- Restaurant chains (India & global)
- Packaged foods
- Media IP & content platforms
- Licensing partnerships
Today, this collective ecosystem touches nearly Rs. 1300 crore in top-line across owned, licensed and franchised formats — driven by brand trust, consistency and cultural relevance.
THE RESTAURANT PORTFOLIO: COMFORT, CULTURE & GLOBAL REACH
These formats reflect Indian cuisine that is familiar yet refined, scaled through owned, franchised and licensing models.
THE PHILOSOPHY: PEOPLE AT THE CENTER
Chef Kapoor’s leadership philosophy is anchored in his belief:
“Our greatest ingredient is our people.”
Whether in kitchens, R&D labs, retail teams, franchise networks, or manufacturing partnerships — the emphasis is on empowerment, learning, and consistent everyday excellence.
HUMANITARIAN IMPACT & EDUCATION
Chef Sanjeev Kapoor has long championed nutrition equity, culinary education, and social inclusion:
- Forum for Autism – Supporting awareness and engagement for over 15 years
- Akshaya Patra Foundation – Improving quality of meals for 2.2 million children daily
- Pandemic relief partnership with World Central Kitchen & IHCL for frontline workers
- NutriPathshala with Harvest Plus Solutions — spreading nutrition literacy
- Recognized as a Top Agri-Food Pioneer 2025 by the World Food Prize Foundation
To advance culinary careers, he partnered with Symbiosis University to create the Symbiosis School of Culinary Arts, India’s first full-time B.Sc. in Culinary Arts, now expanded to postgraduate programs and advanced certifications.
A BRAND EVOLVING WITH PURPOSE
From television to cookbooks, cookware to packaged foods, cafés to global restaurant dining — Chef Sanjeev Kapoor’s journey has been one of institution-building in India’s food culture.
With Wonderchef’s retail scale, Signature’s international dining footprint, and Arth’s global packaged food rollout, this next chapter signals India’s culinary story going global with confidence.
