Escaping the Aggregator Trap: How Phygital Will Redefine India’s Restaurant Future 

The story of Ramesh, the small restaurant owner in Bengaluru, is emblematic of what thousands of Indian eateries are facing today. Food delivery aggregators—Swiggy and Zomato leading the pack—have given restaurants visibility and scale. But the flip side is steep commission rates of 20–30%, deep discounting models that erode margins, and increasing dependency on platforms…