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How ITC’s Cloud Kitchen Playbook is Setting New Standards of Innovation in Food-Tech

Jigyasa Aggarwal
By Jigyasa Aggarwal
2001
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Jigyasa Aggarwal
Jigyasa Aggarwal
“We aren’t just building a food delivery business— we are engineering a system where five-star culinary craft meets startup agility. Our edge comes from combining ITC’s trust, culinary heritage, and food science with a delivery-first, brand-led, tech-enabled model designed for scale and consistency.” — Rohit Bhalla, Business Head - Food Tech - ITC Limited

ITC’s foray into cloud kitchens is a compelling example of how legacy businesses can adapt and thrive in today’s digital-first world. ITC identified a fast-growing opportunity at the intersection of its enterprise strengths, food service and technology. What started as a quiet experiment has evolved into a strategic initiative with sharp focus on innovation, digital…

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