Tic Tac, the global confectionery brand of Ferrero Group has launched a new exciting digital campaign, ‘Refresh Your Vibe’, in collaboration with the music creator and Influencer Yashraj Mukhate. The campaign invites music enthusiasts across India to share good vibes, creativity, and self-expression through music.
At the heart of this campaign is a unique opportunity for music lovers to feature in a music video with Yashraj Mukhate by simply completing the track “Kyunki Meri Tic Tac Life Hai” created by him. To participate, consumers need to record their entry vibing to the specially composed jingle – “Kyunki Meri Tic Tac Life Hai” and upload it on the campaign microsite. The best music video which matches Yashraj Mukhate’s vibe and energy, will be featured with him in the video.
The contest will be live from 11th July till 26th July 2025, and the winning video will be featured in the official music release on 22nd August 2025. Encouraging singing, dancing, or simply grooving to the beat with the Tic Tac pack.
As the excitement builds towards the grand winner announcement on 30th July, the campaign offers participants additional opportunities to win thrilling rewards from concert vouchers every day to party boom speakers each week.
Expressing enthusiasm about the campaign Zoher Kapuswala, Marketing Head, Pills & Gums, Ferrero India said, with ‘Refresh Your Vibe,’ we’re speaking the cultural language of our core consumers. Music is one of the most powerful forms of self-expression today. Partnering with Yashraj Mukhate helps us connect authentically with youth and pop culture. This is our third collaboration with Yashraj, and each time, it’s been about creating something fun, and fresh. This time we’re not just running a campaign – we’re inviting our consumers to be co-creators of the culture they love.”
