Friday, June 14, 2024

The Health Factory Expands its ‘Zero Maida Range’ product portfolio

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FMCG Food products manufacturer The Health Factory, which was founded in 2018, has expanded its Zero Maida Range product portfolio with the launch of four news products. To make breakfast and healthy snacking even more convenient for consumers, straight from the oven, the newly launched range is available in four key variants – Zero Maida Protein Bread, Zero Maida Pizza Base, Zero Maida Burger Bun, Zero Maida Milk Bread.

These additions mark a significant milestone in The Health Factory’s mission to promote healthier dietary choices. Maida, a refined form of wheat flour often found in processed foods, has long been criticized for its adverse health effects. By providing maida-free alternatives, The Health Factory aims to help consumers achieve their wellness goals while enjoying their favorite foods guilt-free.

Commenting on the occasion, Vinay Maheshwari, CEO, said, “At The Health Factory, we have been aggressively expanding our manifesto, portfolio, and operations this fiscal based on our research market and the demand of zero maida products and other baked goods. Based on this, we decided to expand the Zero Maida Range to match the changing demand of new-age consumers. With our new range of healthy products, we will be catering to the needs of every age group.”

He added that the company expects 2x revenue growth after the introduction of the new SKUs. “Th new products are expected to contribute up to 15% of the overall revenue. We are aggressively marketing these products.”

In addition to being maida-free, The Health Factory’s new products are free of artificial additives, preservatives, and trans fats, making them an ideal choice for individuals seeking clean label options. By harnessing the power of natural ingredients and innovative food technologies, The Health Factory continues to redefine the landscape of healthy, guilt-free eating.

The Health Factory’s new Zero Maida products are now available on Blinkit, Swiggy Instamart, Zepto in Mumbai, Pune, Delhi NCR, Bangalore, Chennai and Hyderabad across general and modern trade stores.

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