Wednesday, May 13, 2026

The Future of Premium Spirits in India

Must Read

Sree Harsha Vadlamudi
Sree Harsha Vadlamudi
Founder & CEO of tequila brand Loca Loka

For a long time, India has dominantly been a whiskey market, with the classic spirits reigning supreme. But in the last decade, we have witnessed a delightful shift, with an increase in the Indian millennials and GenZ determining the drinking patterns of the market. Premium spirits like rum, vodka, gin and tequila have made their…

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Latest News

Tupperware Expands Quick Commerce Play with Instamart

This Mother's Day, Tupperware, the pioneer of kitchen organization and food storage, collaborates with Instamart, India's pioneering quick commerce...