Swiggy’s quick commerce platform, Instamart, has unveiled a refreshed brand identity, signaling its evolution from a sub-brand of Swiggy to a distinct and dominant player in the category. The rebranding marks a significant milestone in Instamart’s journey, as it continues to scale and diversify its offerings beyond its original mandate.
Since its launch in August 2020, Instamart has rapidly expanded to over 120 cities, catering to millions of monthly users and offering a vast selection of more than 35,000 products. Originally conceived as an extension of Swiggy’s core food delivery service, Instamart has now become an indispensable part of daily life for households across India, blending speed, convenience, and reliability.
Swiggy Group CEO Sriharsha Majety has frequently emphasized Instamart’s potential to surpass food delivery in terms of scale and user penetration. Reinforcing this vision, the platform launched its own standalone app earlier this year, while maintaining its presence within the Swiggy ecosystem.
The new brand identity introduces a bold blue as Instamart’s primary colour—chosen to symbolize trust, speed, and dependability. While the refreshed look underscores its independence, the iconic Swiggy ‘S-pin’ remains a key design element, reflecting its origins and continued commitment to reliable delivery.
“Instamart’s promise has extended well beyond groceries, Tier 1 cities, and food delivery users,” said Mayur Hola, Head of Brand at Swiggy. “It has developed its own voice, loyal user base, and relevance in everyday life. This rebrand is more than a visual update—it’s a declaration of Instamart’s emergence as a standalone brand, innovating across speed, selection, and daily convenience, all while staying rooted in the trust that Swiggy represents.”
The revamped identity will be gradually rolled out across Instamart’s app interface, packaging, delivery bags, marketing material, and campaign assets in the coming weeks.
