Health and wellness brand SuperYou has unveiled Power Puffs, marking its expansion into the puffed snacks category.
By bringing its protein-first philosophy to one of India’s most popular snack formats, the brand is expanding beyond wafers and chips while staying true to its mission of making better snacking more exciting and accessible. With its distinctive bolt-shaped puff and flavour-first approach, Power Puffs aims to offer consumers a fresh take on a familiar favourite.
Commenting on the launch, Ranveer Singh, Co-founder, SuperYou, said, “Power Puffs is exactly the kind of snack I love: big on flavour, fun to eat and impossible to stop at just one. The signature bolt shape is distinctive and captures the boldness that Power Puffs is all about. We wanted every flavour to bring its own signature twist, whether it’s cheesy, achari, spicy or pizza-loaded. The idea was simple: take a snack that’s fun, flavour-packed, and impossible to resist.”
Adding further, Nikunj Biyani, Co-founder, SuperYou, said, “Consumers today don’t want to choose between taste and better ingredients; they expect both. That insight shaped Power Puffs from day one. We wanted to reimagine one of India’s favourite snack formats with familiar flavours, with a distinctive shape and added protein, creating a snack people can enjoy every day and without feeling like they’re making a compromise.”
Available in four variants, Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party, Power Puffs is baked, not fried and offers up to 13g of protein per pack. The range is available in 33g and 55g packs and will be sold across Amazon, Flipkart, Blinkit, Instamart and Zepto, along with select modern trade and general trade stores across leading metros in India.
