Wednesday, July 24, 2024
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Starbucks Collaborates with Shopper’s Stop for New Outlet in Kanpur

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The popular US coffee chain, Starbucks, has recently inaugurated its second outlet in Kanpur. Situated near Moti Jheel, this store caters to coffee enthusiasts residing in Swaroop Nagar, Lajpat Nagar, and other nearby residential areas.

Commenting on the new opening, Rahul Chaudhary, Business Development – North, Starbucks India, posted on his LinkedIn handle, “The store next to Moti Jheel is the perfect destination for an awesome cup of coffee for residents of Kanpur. This marks an important association with Shoppers Stop, allowing customers to shop while enjoying their favorite frappuccino or hot latte.”

Operated through a joint venture between Seattle-based Starbucks Coffee Co. and Tata Consumer Products Ltd., the Starbucks-branded coffee chain is committed to expanding its footprint in India. As part of its growth strategy, Starbucks aims to penetrate tier 2 and 3 cities across the country. Additionally, the brand plans to introduce services such as drive-thru options, airport outlets, and 24-hour store formats to cater to diverse customer needs.  By 2028, Starbucks plans to open a total of 1000 new outlets in India.

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