Tuesday, June 25, 2024

SIAL hosts food innovation exhibition in New Delhi

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SIAL India, hosted a food innovation exhibition, to develop and promote the food business in India. The three-day event was held from Dec 7th–9th, 2023 at YASHOBHOOMI (India International Convention & Expo Centre), Dwarka, New Delhi.

SIAL collaborated with Vinexpo and partnered with the European Union pavilion. There were more than 300 exhibitors and 8000 professionals who exhibited their food and wine brands at the event There was also active participation under APEDA and MOFPI with support from IFCA (The Indian Federation of Culinary Associations), FIFHI (Federation of Indian Food & Hospitality Industry), PPFI (Purchasing Professionals Forum India), FIFI (Forum of Indian Food Importers) and FIWA (Fidelity Institutional Wealth Adviser).

Many food brands from Portugal, France, and other EU countries displayed their food products as well as wines at the event to promote and expand their reach to the Indian market. ‘‘We are showcasing wines from different EU nations. We have some very unique wines from various wine producers in Spain, Italy, France, Hungary, Greece, Romania, and Lithuania. It’s been a great experience to showcase such a wide variety and diversity of wines to not just wine enthusiasts, but also to food enthusiasts who have come for the SIAL Food Expo. And it’s great because there is a new wave of people wanting to know more about the different wines that are being brought into India. I think SIAL and Vine Expo have been partnering for many years now and it’s a great platform that SIAL has provided Vine Expo to be a part of,’’ says Devti MalikSommelier and a wine consultant from a Gurgaon-based wine consulting company

The event helped food brands meet distributors, exporters, importers, and retailers to proliferate their products. ‘‘SIAL is helping us to reach out to more people and get more distributors,’’ says MelanieMarketing Manager, Good Soul- a brand that promotes Korean street foods in India. 

Apart from foreign food brands, there were also some well-established Indian brands such as Patanjali Ayurveda and Goldiee Masala at the event. ‘‘We are placing our brand in SIAL to connect with international customer clients and encourage our distributors. We are looking for trade partners overseas and the platform helps us to directly connect with the clients,’’ says Kushal TiwariAssistant Marketing Manager, Goldie Group.

The exhibition serves as an eminent platform for networking and creating business opportunities for many food and wine brands in the food & beverages industry.

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