Research: Indian Gen Z Crave Healthy Non-Alcoholic Beverages Yet Lean Toward Indulgent Choices

Gen Z’s snacking habits reflect their approach to managing stress, stemming from economic uncertainties, job instability, and rising living costs. Frequent snacking has become a key coping mechanism for this generation aged 27 and under, who also associate indulgent treats with moments of comfort and relaxation. “Snacking continues to be a key component of their…