Thursday, January 29, 2026

Research: Indian Gen Z Crave Healthy Non-Alcoholic Beverages Yet Lean Toward Indulgent Choices

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Gen Z’s snacking habits reflect their approach to managing stress, stemming from economic uncertainties, job instability, and rising living costs. Frequent snacking has become a key coping mechanism for this generation aged 27 and under, who also associate indulgent treats with moments of comfort and relaxation. “Snacking continues to be a key component of their…

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