Reliance Retail, in partnership with Wesgro, has launched a retail promotion showcasing premium products from South Africa’s Western Cape across its Freshpik and Go Fresh stores in India.
The promotion, which transitioned from initial discussions to a large-scale retail execution, is aimed at introducing Indian consumers to authentic South African flavors and gourmet offerings. The curated range spans food and beverage categories positioned within Reliance Retail’s premium food formats.
The event was held in the presence of former South African cricketer Herschelle Gibbs and Gidian Labane, Consul General, South Africa in Mumbai. Their participation underlined the cultural and trade significance of the collaboration.
Damodar Mall, CEO, Reliance Retail Grocery, also attended, underscoring the company’s commitment to expanding its global product portfolio. His presence added weight to the initiative, which highlights Reliance Retail’s ongoing strategy to strengthen international partnerships while diversifying its premium assortment for Indian customers.
By integrating products from South Africa’s Western Cape into its retail formats, Reliance Retail continues to expand consumer access to international gourmet experiences and strengthen its positioning in the premium food and grocery segment.
