Friday, June 14, 2024

RCPL launches new ad campaign to promote Campa Cricket drink  

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Reliance Consumer Products Limited (RCPL), the FMCG arm and fully-owned subsidiary of Reliance Retail Ventures Limited (RRVL), has launched a new campaign  to promote Campa Cricket.

 The brand has unveiled an advertisement featuring a cricket fan worn out during a match. After taking a sip of Campa Cricket, the invigorating drink replenishes his energy and reignites his enthusiasm, enabling him to cheer passionately for the cricketer and Team India.

The product tagline, “India Fans Ka Apna Drink! Campa Cricket – Refresh the Josh!” captures the essence of the beverage.

Infused with electrolytes, Campa Cricket is a lemon-flavoured carbonated drink dedicated to passionate cricket fans across India. This refreshing beverage is specially developed to rehydrate and revitalize consumers both on and off the field.

Campa Cricket is available to consumers in several formats, including a convenient 250ml pack priced at Rs 20 and a shareable 500ml pack priced at Rs 30. 

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