Popeyes®, a Louisiana-born fried chicken brand, is expanding its presence across Punjab with new restaurants at 3B2 Food Spot, Mohali; Nexus MBD Neopolis Mall, Ludhiana; and Leela Bhawan, Patiala, with the Patiala restaurant coming up soon. The new locations bring Popeyes®’ signature Louisiana-inspired fried chicken and bold flavours to consumers across three key cities in the state, further strengthening the brand’s growing presence in Punjab.
The latest expansion takes Popeyes®’ total restaurant footprint in Punjab to 9 restaurants, building on the strong consumer response the brand has received across the state.
To build a stronger cultural connection in Punjab, Popeyes® has collaborated with Punjabi artists Babbal Rai and Aarushi Sharma as part of a digital-first social media integration around its “Punjab Vich Chhaa Gaye Oye!” campaign. The collaboration brings together the artists’ strong Punjabi connect with Popeyes®’ growing presence in the state.
Commenting on the expansion, Vibhor Gupta, EVP and Chief Business Officer, Popeyes®, Jubilant FoodWorks Limited, said, “Punjab has emerged as an important growth market for Popeyes®, with the response reflecting a strong affinity for our bold, flavour-forward offering. The consumer connection we have built here gives us confidence in the opportunity to establish a deeper presence across the state and make Popeyes® a more familiar part of the local food landscape. As we continue to grow, our focus will be on staying relevant to consumers while delivering the distinctive food and experience that Popeyes® is known for. ‘Punjab Vich Chhaa Gaye Oye!’ captures the energy and enthusiasm we see around the brand and the journey ahead.”
